Short links that never expire, with analytics on every one
Snipzr is a URL shortener built around one promise: links never expire and are never put behind ads. Every plan, including Free, gets a custom domain, per-day analytics with bot clicks filtered out, and a UTM builder.
Pro adds 500 links a month, three custom domains, campaign reports, saved UTM templates, two years of analytics history and API access at 300 requests a minute. Team adds shared workspaces with seats. Links from Bitly, TinyURL and Rebrandly can be imported in one step. The founding price is only for the first 25 subscribers: Pro at $9 a month or $90 a year, for as long as you stay subscribed.
Snipzr runs in English and German, has browser extensions for Chrome, Firefox and Edge, and an MCP server so Claude and ChatGPT can create and track links. Paid plans carry a 14-day money-back guarantee.
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The team behind Snipzr: short links that never expire, with analytics on every one.
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21The team behind Snipzr: short links that never expire, with analytics on every one.
Hi Fazier! We built Snipzr (snipzr.com), a URL shortener, around one promise: links never expire and never sit behind an ad page, even on the free plan, and every plan can use your own domain. Analytics filter out the bot clicks, so the numbers are people. If you are moving off Bitly or TinyURL, the import brings your links along in one step. We would love your feedback: what would make you switch your short links?
The never-expire promise is the whole reason to switch, so I would put it front and center on the pricing page too, maybe even as a written guarantee. Bitly and TinyURL quietly age out or reclaim free links, that single claim sells the tool. On the analytics side, bot filtering is where most shorteners fall apart, how are you handling it, IP reputation and headless browser detection or something else? The one-step import from Bitly and Rebrandly is smart, switching cost is the only thing keeping people on those tools. A custom domain on the Free plan is generous as well, that is usually the first thing gated behind a paid plan.
The team behind Snipzr: short links that never expire, with analytics on every one.
Thanks for such a thoughtful read! The never-expire promise is already a written commitment on our pricing page, but you're right, it deserves a more prominent spot. And yes, the free custom domain is on purpose: your links should carry your name from day one. On bots, it's more behavior than IP reputation. We check each click for what a real browser sends and for patterns no person produces, like bursts or clockwork timing. A data-center network never flags a click on its own, so people on a VPN or company network aren't mistaken for bots. Nothing is silently dropped: every non-human click shows up with its reason, and we never store IPs. Full rules: snipzr.com/docs/analytics/how-we-count
Links that never expire plus bot-filtered analytics on the free plan is a strong combo. Is the one-step import from Bitly able to keep the existing short slugs, or are new ones generated?
The team behind Snipzr: short links that never expire, with analytics on every one.
On your own branded domain, yes, exactly: every back-half is kept, so printed links and QR codes keep working once the domain points to us. Links on bit.ly itself can't move, since Bitly still answers for that domain, so those come over as new links on our shared domain, keeping the back-half wherever it's free. Before anything is created, a preview shows which links keep, change or skip, and why. snipzr.com/switch/bitly
Operations Lead at Innflow
Links that never expire is a strong promise for anyone printing QR codes or putting links in older blog posts. Can you edit the destination URL after a link is created, and does the analytics show referrer and country breakdowns?
The team behind Snipzr: short links that never expire, with analytics on every one.
Yes to both. You can change a link's destination or title as often as you like, on every plan including Free, and edits never count against your allowance, so a printed QR code can point somewhere new later. Each link's analytics show daily clicks with countries, referrers and devices, with bots, link previews and AI assistants counted separately, and no cookies.
The never-expire promise with no ad interstitial is genuinely compelling — link rot has quietly killed more campaigns than bad creative ever did. Putting a custom domain on the Free plan is a smart trust move, since branded links get clicked more everywhere they appear. I'm curious about the bot-click filtering on the per-day analytics: is it rules-based, or does it learn from traffic patterns over time? Two years of analytics retention on Pro looks generous at that tier.
The team behind Snipzr: short links that never expire, with analytics on every one.
Rules, on purpose, and they're published. Each click is checked against what a real browser sends, plus short-lived timing patterns like a burst within a second or clockwork intervals from one data-center network. We'd rather let a well-disguised bot through than mark a real person as one, which is why a single odd signal never flags a click. On retention: every plan keeps the history, and upgrading later unlocks the past you already have. snipzr.com/docs/analytics/how-we-count
Custom domains and bot-filtered analytics on the free plan is generous. Bot clicks are what make most short-link stats useless. The one-step Bitly import is smart too, since migration is usually what stops people switching. Does the UTM builder let you save templates per client on Pro?
The team behind Snipzr: short links that never expire, with analytics on every one.
Yes. Pro saves up to 20 UTM templates, shared by everyone in the workspace, so naming them by client works fine. For agencies juggling many clients, Team raises that to 100 and adds UTM conventions, an approved list of sources and mediums so nobody tags "facebook" three ways, plus unlimited free viewer seats so clients can follow their campaign reports live. snipzr.com/pricing
Nice production well done
The team behind Snipzr: short links that never expire, with analytics on every one.
Thank you, Georg, that means a lot! If you give it a try, we'd love to hear what you think.
A free custom domain on every plan is rare for link shorteners. How do you filter bot clicks: by user agent lists only, or also by behavior like very fast repeat hits? And when I import from Bitly, do the old short links keep working through Snipzr or only the destinations move over?
The team behind Snipzr: short links that never expire, with analytics on every one.
Thanks! Both: user agents catch automation that announces itself, and behavior catches traffic that only pretends to be a browser. Quick repeat clicks from one browser mostly don't count twice, because a reload within about 90 seconds is served from the browser's own cache. On Bitly: links on your own branded domain keep their back-halves, so once the domain points to Snipzr the old short links keep working. Links on bit.ly itself can't move, since Bitly still answers for that domain, but they can come over as new links on ours, and the preview shows what happens to each one before anything is created. snipzr.com/switch/bitly
small indie software guys
"Links never expire and never get ads" is a promise a lot of us have been burned on, so I like that it's the headline. Filtering bot clicks out of the analytics on the free plan is a nice touch too. Will the Bitly import keep each link's old click history, or does it start fresh?
The team behind Snipzr: short links that never expire, with analytics on every one.
Thanks, that's exactly why it's the headline, and it's in writing too: links never expire, never get ads, and a downgrade never disables a link. On history: the import keeps each link's title, created date and, on your own domain, its back-half, and Bitly's click totals come along too (with a Bitly token or a CSV export), shown beside the new stats; ours count from import day. The preview shows what happens to every link before anything is created. The commitment is on snipzr.com/pricing
Solo founder making mobile apps and saas products while working a 9-5
Looks useful, How do you tell bots from real clicks?
The team behind Snipzr: short links that never expire, with analytics on every one.
Thanks, Sam! Two ways: automation that announces itself, like crawlers, link previews and AI assistants, and behavior no real person produces. Every non-human click is shown separately with its reason, never silently dropped, and the full rules are public: snipzr.com/docs/analytics/how-we-count
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Every plan including Free gets a custom domain and per-day analytics with bot clicks filtered out. Any business hoping to keep its AI spend modest can find PZERO at pzero.studio.
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Links that never expire on the free plan, plus a custom domain and bot-filtered analytics, is a genuinely strong offer — link rot in old blog posts and shared PDFs is a real pain. The MCP server integration is a clever angle too, letting Claude or ChatGPT create and track links directly. One suggestion: a public status/uptime page for the link infrastructure would add even more trust to the never-expire promise.