Co-marketing matchmaking for B2B tech brands
4.8(6)9SaaSMarketingGrowth Hacks
GoHalves matches non-competing B2B tech brands whose audiences overlap, then drafts the joint campaign for both sides.
You give it your product, your ideal customer and your goals. It scores every other company in the pool on audience overlap and size parity, rules out anyone selling too close to what you sell, and introduces the ones worth a conversation. Both sides have to accept before anything happens, and neither sees the other's full profile until they do.
Every campaign type is a two-way exchange. Newsletter swaps, joint content, shared audiences. Nobody borrows an audience without giving one back, which is the difference between co-marketing and paid placement.
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Founding members get 50% off for twelve months. Cancel any time, and nothing is charged until matching opens. Places are limited to 50 and membership is reviewed, so this is an application rather than an instant discount.
Visit dealFounder of GoHalves. Co-marketing matchmaking for B2B tech brands.
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Comments
9Founder of GoHalves. Co-marketing matchmaking for B2B tech brands.
I spent fourteen years running marketing in-house, and co-marketing was the one channel that worked every time I got it off the ground. It just took three weeks of research and an awkward cold email to start, so I almost never did it. GoHalves is the part I kept doing by hand. It scores companies on who they sell to, rules out anyone selling too close to what you sell, and drafts the campaign once both sides accept. The surprise in building it was that the hard problem is exclusion rather than ranking. Match on similarity alone and you hand someone their closest competitor. Happy to answer anything, including the bits that are not finished yet.
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Having both sides accept before either sees the full profile is a thoughtful way to keep co-marketing intros from feeling one-sided. If the model calls drafting those campaign scripts and transcribing voice onboarding ever get pricey as the pool grows, PZERO sells spare AI capacity at pzero.studio.
Mutual acceptance from both the side is really great thought. It avoid feeling of one side interference or interest. This product is really very helpful for emerging startups and to those who struggle intially with GTM.
How it's different from finding someone from communities? Is there a process where you vet the candidates once they signup?
Scoring matches on audience overlap and size parity, and requiring both sides to accept before profiles are revealed, is a thoughtful way to keep co-marketing fair. Drafting the campaign for both brands is a nice time saver too.
Scoring on size parity is a good call, most co-marketing asks I've seen stall because one side is ten times bigger. How do you estimate audience overlap before either side shares any list, is it only from the profile interview?
The audience-overlap scoring before competitor filtering is the smart order to do it in - most matchmaking tools I've seen filter by category tags first and only check fit after. Curious how GoHalves verifies the audience-size numbers a brand self-reports during the voice interview - is there any check against public traffic/subscriber data, or is it trust-based until a campaign actually runs?
If I join the waitlist how long do I have to wait before I use the product ?
Co-marketing usually stalls on the matching problem, so a sign-up flow that pairs complementary audiences instead of making both sides do outreach manually is the interesting part. Would love to see how you handle mismatched company sizes so smaller brands do not get outshouted by bigger partners.