Iconic-inspired fragrances for every mood, every moment
4.8(6)6StartupsE-commerceDesign
At Así, we believe great fragrance shouldn't be gatekept by luxury price tags. We create bold, high-quality dupe perfumes and home scents inspired by the designer fragrances you already love, made accessible to anyone who wants to express themselves through scent.
Every Así fragrance is crafted with premium ingredients and the same attention to detail you'd expect from a luxury house, without the luxury markup. Our scents are inspired by culture, confidence, and self-expression, and they're built for real life: the mornings you want to feel powerful, the nights you want to feel unforgettable, and every quiet moment in between.
Our collection includes:
What sets us apart is our commitment to formulation. Así is backed by decades of fragrance industry expertise, with in-house perfumers and a manufacturing process built around quality, longevity, and consistency. Every scent is intentionally developed. Every batch is tested. And every customer matters.
We're a brand for people who refuse to choose between quality and affordability, between luxury and accessibility, between expression and value. Whether you're discovering a new signature scent or building a wardrobe of moods, Así was made to match your vibe, every day, every moment.
37 people supporting this launch
4.8
6 ratings
Save 10% on your first order!
Visit deal
AI video with native sound, paid per clip. Nothing stored.
A calmer Mac menu bar, one click away.
Enterprise Software. Intelligent Automation. Global Impact.
Comments
6:)
All of the luxury, None of the markup.
Everyone reports the raise. We track what happened after. Growth ≠ value. Narratives ≠ numbers.
50+ scents is a big library to navigate at launch, and for fragrance shoppers the bottleneck usually isn't price — it's confidence. People won't drop $39 on a scent they haven't smelled, when the same logic gets them a $200 luxury bottle with a tester strip at the counter. What's the sample strategy? Dossier built a meaningful share of revenue on a $5–9 sample-set funnel before customers commit to full-size. Curious whether Así runs that play, or wedges in differently — discovery is usually the binding constraint in this category, not affordability.
The Creator of Xefna and Risha Apps
Interesting Product!
BYOK AI key helpdesk founder
Interesting product!
The positioning here is genuinely interesting — fragrances inspired by iconic figures rather than abstract concepts gives customers a clear emotional anchor when choosing a scent. The $39 entry price for a long-lasting eau de parfum is competitive without feeling cheap. One thing I'd love to see: a scent quiz or "find your icon" flow on the website to help first-time buyers navigate 50+ options without overwhelm. That kind of guided discovery could significantly improve conversion for new visitors who don't yet know which "mood" they're shopping for.
Leading YBX Labs as Founder/CEOFocus: AI assets, Web3 frontiers, TGE, market strategies.
aaaaaaaaaaaaaaaaaaaaaa